編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | HK1099 | Starbucks China: Managing Growth through Innovation | Farhoomand, Ali;Ziolek, Filip | General management | Marketing Management( O5P1002 ) |
2 | 9-913-578 | Altius Golf and the Fighter Brand | Dolan, Robert J.;Yong, Sunru | Marketing | Marketing Management( O5P1002 ) |
3 | 9-914-501 | Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? | Quelch, John A.;Badame, Diane | Marketing | Marketing Management( O5P1002 ) |